SDG is working with Evolve Consultants, developing logos, menus and packaging for two concepts. The restaurant and coffee bar will pay homage to New Jersey and will integrate products from the region. Both are slated to open at the end of June.

Founding Farmers has been built to meet Leadership in Energy and Environmental Design (LEED) standards, a first for a restaurant in the District of Columbia. When you enter It is like walking into a cool farmhouse, with reclaimed wood, hand painted signage, and silo shaped booths.

The green design aspect also carries over into the production of the graphics. That is where Seth Design Group got involved. We had the opportunity to develop the brand and promotional elements for this unique restaurant. Starting with the logo, stationery, menu and ending with the Web site design. It was a eventful 6 months!

Shout outs to: VSAG, CORE, bighouse graphix, Suzanne Hogan, ABC Imaging and GAM Printers for making this adventure a success.

Location: Founding Farmers / 1924 Pennsylvania Ave, NW (IMF HQ2), Washington DC 20006 / 202.822.8783

Economic downturn, recession, slowdown, whatever the current situation is being called, represents a great opportunity to fine-tune your operations and increase your market share and presence.

The temptation in situations like this is to scale back your marketing dollars, cut advertising, reduce collateral development, and delay updates to your website. While reducing or even eliminating these activities will result in short-term savings, the loss of contact with your customers and a decrease in your visibility creates a tremendous opportunity for your competition. With a softer market, odds are your competition is cutting back and now is the time to maintain and update your marketing.

Why not take advantage of this situation yourself.
The simplest and easiest way to stay ahead of your competition is to keep in-touch with your customers. Communicating often and consistently via email is one of the most cost-effective ways to make this happen. It’s important to deliver value and education with these message—ensuring your customers keep your business on the forefront of their minds, so that when they do start making purchases again, you get the sale.

For more information on ways to utilize e-marketing, check out these links:
Free email marketing guide from Mail Chimp
Free white papers from Constanct Contact

If you need help with a custom email design—we’re here to help.